Whats the difference between http://www.mysite.com and http://mysite.com?

www is just an archaic remain from the beginning of the World Wide Web. There is no need to use it.

The down side of the 2 options is a mixture of backlinks some to www. some without, will be treated by search engines as 2 separate entities, splitting the search rank juice. You want to consistently use the same form.

Some hosting services have simple checkbox configuration options to redirect to one or the other, or to allow either untouched. It is actually quite rare for a server not to redirect.

Sometimes an address on a business card less the http, is more clearly a web address when it starts www.mysite.com

Many people will say no difference between http://www.mysite.com or http://mysite.com but according to search engines it's two different urls. And it has two different google pr. For this reason it's important to use 1 stable url and get links in such way.

Try the following in your .htaccess

RewriteEngine On
RewriteCond %{HTTP_HOST} ^domain.com$
RewriteRule ^(.*)$ http://www.domain.com/$1 [R=permanent]
RewriteRule ^/index.html$ http://www.domain.com [R=permanent, L]

• The first rule should redirect every request for domain.com/file.ext to www.domain.com/file.ext
• The second redirects /index.html, with or without www, to www.domain.com

• Google updates backlinks ever few weeks (there is really no set schedule). Your backlinks are simply being read by google as <b>www</b>.domain.com, not domain.com (which is good).

LINKS WITH EDU OR GOV

What is the strategy behind using .edu links? I am not sure that I understand their value. EDU and GOV links are only useful because they come from trusted domains. Google values them more than .coms, .nets, etc.

 

.edu = portal related with education

.gov = portal related with government

 

Where to find those website? 

 

Go to scholarship forums, tons of edu website there.

Add Share Button To Webpage

How do I add a "Share on Facebook" button to a webpage

Facebook helps you connect and share
with the people in your life. The share button is the easiest way to
allow your content to be shared on Facebook. 

http://www.facebook.com/facebook-widgets/share.php

It easily allows your blog to be shared. The button also provides a current count of how many times your story are shared.

Robots.txt

• How to use your robots.txt file for excluding pages and directories from your site that you might not want indexed, such as the cgi-bin folder.
  

Facebook PPC Optimization by Keywords

You can target users based on keywords that are found in:

• Likes & Interests portion of their profiles.
  

When you choose to target an ad to certain Likes & Interests, the ad will be shown to users who have included any of those terms in the "Personal Info" section of their profile.

This includes sections like

• Interests
  
• Activities
  
• Favorite Music
  
• Favorite Movies, etc.
  

Ads may also be targeted users who are connected to Groups or Pages with names using that term. Users won't be shown the ad because they search for the term, or as a result of other site activity.

Domain name with dash or without dash

Do you have a domain dash dilema?

1. Domain name with dash or without dash are equal for SEO
   
2. less 'memorable' & 'brandable
3. names with dashes looks unprofessional
4. Domains with more than one hypne can look spammy

GOOGLE BOUNCH RATE - WHAT DOES IT MEAN?

GOOGLE BOUNCE RATE

Bounce rate is the % of visitors who enter your site on a page, don't navigate to any other pages, then leave.

what does "bounce rate" mean? Is a high bounce rate good or bad? What is an average rate, or the rate at which you should start being concerned?

The Bounce Rate for a single page is the number of visitors who enter the site at a page and leave within the specified timeout period without viewing another page, divided by the total number of visitors who entered the site at that page. In contrast, the Bounce Rate for a web site is the number of web site visitors who visit only a single page of a web site per session divided by the total number of web site visits.

 

Bounce rates can be used to help determine the effectiveness or performance of an entry page. An entry page with a low bounce rate means that the page effectively causes visitors to view more pages and continue on deeper into the web site.

Google.com analytics specialist Avinash Kaushik has stated:

"It is really hard to get a bounce rate under 20%, anything over 35% is cause for concern, 50% (above) is worrying."

This measure however needs to be interpreted relative to a website's objective. On an ecommerce site, where the sole aim may be to sell products online, the bounce rate is a primary concern and useful measurement. Information sources and sites which drive the customer to make contact via email or phone may see much higher bounce rates. This may not be a bad thing as they are only viewing one page of the site (but contacting the company).

 

While bounce rate is a useful tool for e-commerce sites, it is of more questionable value for sites such as news and information, where many visitors go to scan headlines and conduct research, and can find what they want immediately on the entry page. Indeed, for any kind of informational site, sophisticated users are likely to bookmark a page within the site, which then becomes their personal entry page, check it (e.g., for sports scores, the price of pork bellies, etc.), then bounce right off. The page will have done its job, but might still have a bounce rate above 80%, bringing up the average for the whole site. For such sites, metrics such as returning visitors vs. new visitors might be more informative and should be used to understand the overall picture better.

Search Engine Optimization Keyword Tracker

Every SEO successful campaign lies in an effective keyword research. Use the Google Keyword Suggestion Tool because first it is free and the data is from Google and second the integrity of the data is very high and of good quality.

 

Free version: https://adwords.google.com/select/KeywordToolExternal

Free version: http://www.keyworddiscovery.com/search.html

Free version: http://freekeywords.wordtracker.com/

Facebook URL/address that easy to remember

How do you make such short URL address like http://www.facebook.com/myfullname.

It is easy to remember right? 

To change your URL for a band page, http://www.facebook.com/username


How do I post my facebook URL address to my own website?

Go to "create profile badge" on your wall tab on the bootom left ... you can make a badge from that link

GOOGLE PRODUCTS

GOOGLE PRODUCTS

 

Local business listing from Google, it shouldn't take more than 12 hours to get on the local business listing.

 

I did mistake when inputing phone number to Google listing, what I did, I simply delete the whole application after log in to my Google place account and I started it all over again, make it that simple! This is only my suggestion when incorrect phone number is coming up with the wrong phone number

 

Then next of Google products … Google Base is a place where you can add all types of information that we'll host and make searchable online. Based on the relevance of your items, they may also be included in the main Google search index and other Google products such as Google Maps … that's what it says in Google Base info from Google itself

Google's YouTube boost display Advertisers

You Tube, the most popular US video-sharing site, got more companies to place siplay advertisements, Google the owner of the largest web search engine. YouTube gives advertisers is massive audience.  When the times are tough they focus more on advertising, which generates direct sales, but when things are improving they also want to get their brand name out there which helps advertisers target. Last year it bought Teracent to help advertisers target users. YouTube closetst rival, Hulu, owners include Walt Disney Co., NBC Universal and News Corp.

 

Hulu.com is a free online video service that offers hit TV shows including Family Guy, 30 Rock, and the Daily Show with Jon Stewart, etc. Hulu is a website offering commercial-supported streaming video of TV shows and movies from NBC, Fox, ABC, and many other networks and studios. Hulu brings together a large selection of videos from more than 130 content providers, including FOX, NBC Universal, MGM, Sony Pictures Television, Wa. Hulu has been a phenomenal success in the U.S., bringing together the television content from various networks and delivering it on the Web in style.

How to Submit an .XML site Map

How to Submit an .XML site Map

You can let the search engines know about your sitemap through the Robots.txt file with this simple command. Just add this command to the robots.txt file replacing the sitemap_location with the actual URL to the sitemap. (Ex:- http://www.yoursite.com/sitemap.xml)

Sitemap: <sitemap_location>

You can add more sietmaps through the Robots.txt file using the command.

Sitemap: <sitemap1_location>
Sitemap: <sitemap2_location>

So essentially, having a sitemap on your website is good, since it will help you get all the pages on your website get indexed on the search engines.Make sure that you follow the right formats and the right procedures in setting it up.

SITE MAP XML vs SITE MAP HTML

Site Map XMl is for search engine purpose to improve search engine optimization of a site by making sure that all the pages can be found.

Site Map HTML is for site visitors to see the comprehensive whole site in a page.

Both can be used at the same time.

There are a lot of free sitemap generators available on the internet today.

If you are on Wordpress blogs, there is a wonderful plugin that will create sitemaps automatically once when you publish a new article.

Search Engine Optimization Result

How long should you have to wait to see some returns on your search engine optimization efforts?

The answer depends on a variety of factors.

The bottom line is this: search engine optimization is not about instant results. You can't expect a top ten ranking over night. Like anything else worth doing, search engine optimization takes patience and hard work and more patience.

You should expect to see improvements for six to nine months, as the changes to your site are added throughout the databases that drive the major search engines.

If your site has already been on the Web for some time, and is already listed in all of the major directories, the improvement will begin  within 4-6 weeks or less.

If you don't know who your target audience is, then you need to find out one way or another. Look for studies online that might provide demographic information, and visit other sites, communities, or forums where your target audience might hang out and listen to what they discuss. This information will be crucial to your resulting website design, keyword research, and copywriting.

Create compelling content that distinguishes your site from the pack.

The search engines can't fill out forms, can't search your site, can't read JavaScript links and menus, and can't interpret graphics and Flash.

This doesn't mean that you can't use these things on your site; you most certainly can! However, you do need to provide alternate means of navigating your site as necessary.

The search engines need to read keyword-rich copy on your pages so they can understand how to classify your site. Simply sticking keyword phrases at the top of the page.

How and where to place relevant keyword phrases on their Web sites so that they make sense to users and gain high rankings in the major search engines.

Search Engine Visibility

• Bring more traffic to your website
• Increase Customers
• Get your website listed in major search engines
  

Evaluating Your Email Marketing Campaign

By Jeanne Jennings,

Everyone wants to optimize her email marketing, but what do you do when your campaigns aren't pulling as well as you need them to? Looking at the metrics is the first step, but translating the numbers into an actionable solution can be harder.

This is where a critical assessment of your email marketing campaign makes sense. You can do this in-house or hire an outside consultant. Here's a quick how-to, with a list of the three most-common oversights companies make and some tips.

Define the Problem

First, you need to hone in on the specific problem. This will keep you or your consultant focused. Make sure you identify the earliest point in the reader experience where your email is falling down. Don't forget that a low click-through rate may be due to a low open rate.

Then, turn an objective eye to your email and figure out what may be causing the problem. The clients I've worked with have had one or more the following issues, each easily correctable once identified:

• Overlooking the power of the "from" line. Most readers scan the "from" lines first when they look at their inbox and prioritize what they will open. If your email is from someone or something they recognize, your chances of being opened immediately increase. If it's not something they recognize, your chances of being opened drop significantly.

  A case in point: A few years ago, the National Football League sent out an email with "Paul Tagliabue" in the "from" line. Being a football fan and knowing that Tagliabue is the commissioner of the NFL, I opened and read that email as soon as I saw it in my inbox. I don't have any metrics, but I'm certain I wasn't the only one. That was a powerful "from" line.

• Asking for too much commitment in the subject line. A subject line is similar to the outer envelope in direct mail or a cold call in sales. The goal is to get people intrigued so that they'll want to learn more. If you give them too much info or seem too aggressive, you risk pushing them away. Terms such as "register" and "buy" in subject lines are common culprits; they ask for a commitment before giving readers any benefits to entice them.

  For example, I received an email with "Shop for Insurance" in the subject line. My reaction was, "I have insurance. I don't need/want to shop for it." I bet many other readers had the same response. A better subject line would have focused on a benefit -- "Are you paying too much for insurance?" That might get a reader to open the email.

• Poorly utilizing your "prime real estate." In an email, your prime real estate is the area the reader sees when he first opens the email. You want the reader to start reading and then, almost without thinking about it, scroll down and continue reading. Your copy needs to be concise and focused; it should be formatted with lots of white space so that it's easy on the eye; and it should include a call to action with a link.

  For instance, a client was promoting an event for online advertisers and marketers. The first paragraph was dense copy with the key information mixed in. The second talked about statistics from Jupiter Media Metrix and had me going, "Huh?" It wasn't a good use of prime real estate. We revamped it, putting the key information into a header with lots of white space and a link to the registration. We eliminated the statistics, which weren't making the case for attendance.

The Benefits of Bringing in an Outsider

None of the clients who made the mistakes listed above is stupid. They are just so close to their products that they aren't seeing things from the reader's perspective. One way to get around this is to bring in an outside consultant to do the assessment. Here are some benefits and tips for bringing in an outsider:

• Fresh eyes. This is one of the benefits of bringing in an outside consultant to perform the assessment. Her lack of intimacy with your product allows her to see things that you might not.
• Broad experience. Bringing in someone who has worked with other companies' email campaigns gives you the benefit of what he's learned there -- both good and bad. One of the ways he will provide value is by applying these lessons to your email marketing campaign.
• Cost-effectiveness. Contracting with a consultant for an assessment can be very cost-effective; you're not asking her to rewrite copy or provide strategy, just to take a look at your email campaign and make suggestions. This can take as little as two to three hours of her time. You can implement many of the ideas she presents (like the ones above) yourself.
• Ideas for the future. The consultant will probably include some items that translate to a proposal for future work. You're under no obligation, but, as a result of the assessment, you'll get a feel for your compatibility with the consultant and the value that he can provide. If you do decide to move forward, you'll already have a relationship; you won't be hiring someone blind.

FACEBOOK GROUPS vs FAN PAGE

1. Unlike groups, fan pages are visible to unregistered people and are thus indexed
   
2. Unlike pages, groups allow to send out "bulk invite" (you can easily invite all your friends to join the group while with pages you will be forced to drop some invites manually). Groups are thus better for viral marketing, meaning that any group member can also send bulk invites to the friends of his.
3. Fan Pages allow messages to be sent to the group and they show up as a tiny link or "Update" in the upper right-hand corner of your Facebook Home Page.
   
4. Group Pages allow admin to send a message to your Facebook Inbox.
5. If you are relying on Facebook to be the image of a business for your web presence then that is your first problem. Facebook Groups and Fan pages should be for Facebook
   
6. So, to close, both Groups and Pages are grand, Facebook is grand, but Groups, in terms of marketing tools, are simply far superior for viral and niche marketing. Fan Pages tend to be just that. Ask yourself: If you, say, owned a gym, do you want people to be a "fan" of your gym or do you want them to "join."
7. I thought this was a good suggestion, as I want to create events for my Page and alert all my fans to it. However, when you message everyone in your fan list, that message goes into their Inbox, in the Updates section, which I didn't even know existed until today. Most people probably never see messages that end up there, which means fans don't know you've sent them a message about an Event. I'm having trouble getting around this limitation of Pages.
8. Pages is that you can not message or send event updates to your audience through their inbox.The message goes through their "update" folder which no one uses.
   
9. Facebook Groups allow you to have group structure with group officers and admins and stuff, in order to regulate and facilitate discussion.
10. Facebook Pages are a promote a business, band, shop and so on...
11. Facebook groups are to promote a common interest.
12. Groups have links to related groups, which I think is a great tool. It has the potential to pull in people with a common interest, which is highly useful when you're trying to promote, say, a blog or product.
13. Once your group has stopped growing you can convert it to a Page
14. In Groups you can only mail up to 5000.

PICKING A GOOD WEBHOSTING COMPANY

You want to choose a supplier of reliable service. If your site is down or takes too long to open when visitors try to obtain what can lead to click on your site and move to the next. They will most likely not visit in the future will remember their bad experience. For this reason, it is probably better to take a well-known company that you can check reliable references. There are many small hosting providers offer space for as little as $ 50 to $ 1 per month, but you never know what you get and many of them want you to pay at least a year advance worthwhile.

HOW TO MAKE MONEY WITH CRAIGSLIST

SO I just kept on posting ads on craigslist everyday and watched as my adsense account grew bigger and bigger! At one point I was earning over one hundred dollars a day! The party didn't last too long though, I had earned about six hundred dollars within a two week period when suddenly my little empire came crashing down with one swift press of a delete button from some guy working at craigslist. What I was not aware of was that you’re not allowed to post the same ad to multiple cities. I should have seen that rule because it is right in front of you every time you go to submit a post but hey I was excited. So they deleted all of my ads at once and traffic to my site came to a grinding halt. I messed around with it a little more and generated another hundred bucks or so but the big payday had come and gone. It was nice to make seven hundred bucks just from posting some ads on a free message board but nowadays people are too quick to flag anything that resembles a scam or even worse spam. So that my friends was how I made seven hundred dollars in one month using craigslist.

HOW MANY LINKS PER PAGE

How many links per page?

There is a recommendation from a SEO to give it around 100 links per page. Keep the links on a given page to a reasonable number to fewer than 100.

What if you ignore that guidance?

HOW TO MAKE 5 COLUMNS CSS LAYOUT

HOW TO MAKE 5 COLUMNS CSS LAYOUT

• Painting


• Party


• Pawnbrokers


• Pest


• Photography


• Physicians


• Pizza


• Plumbing


• Printers


• Publishers


• Realestate


• Refrigerators


• Rental


• Restaurants


• Roof


• Satellite


• Schools


• Screen


• Security


• Senior


• Shopping


• Shower


• Sign

What are meta tags

What are meta tags?

Meta tags are little bits of HTML code that provide information about a page but are not viewable by the user in a browser. Most search engines examine a page's meta tags, which usually include a page title, description, and keywords, to index the page and help determine its ranking in relevant search results. Although not the only way to elevate your site's search engine rankings, judiciously adding meta tags to your pages can help.

Title:
Title tags appear at the top of the web browser screen when that page is viewed, and in a visitor's bookmarks menu, if he decides to bookmark your site. More important, search engines use titles to index web sites, and often display them in search engine results.

Description:
Your description summarizes your page's content. Some search engines use this description to help categorize your page, and a few even display it in search results!

Keywords:
Though the keywords tag isn't as important as it once was, effective keywords can still influence your search engine rankings. Your visitors won't see your keyword meta tags (which will be hidden in your site code), but search engines may use them to help index your site.

RELEVANT LINKS

Relevant links can boost your search engine rankings.

What is relevant links?  Example?

KEY WORDS

KEY WORDS

For the best results, we recommend testing keywords you think prospective customers might use to find you. But be specific: If your business specializes in auto detailing, don't just test the word cars try keywords interested visitors might use, like auto detailing san francisco. Does your site place well in results for that phrase?

Very broad search terms are not likely to give positive results. There's simply too much competition for general keywords, like shoes or cars. Spend some time thinking about words important to your business. If you're not sure, ask your friends and family, review your competitors' web sites, or think about your own searches. If you were looking to buy a green satin baby blanket, would you search for baby?

You can test as many keywords as you like: Just click the Change keywords link to reveal the keywords field again, enter your new term, then click Search.

HOW TO GET LINK FROM OTHER SITES

Quality links from other web sites to yours can mean not only more customers but also better standing in search results — so you'll want to do what you can to get other great sites to link to yours!

The easiest way to generate links to your site? Ask! Send a friendly letter to trusted consumer groups like your Chamber of Commerce, or offer to exchange links with a complementary business. (If you run a hotel, for example, you might exchange links with the owner of a local car-rental agency.) Talk with reviewers, or post your own reviews or advice on online bulletin boards and other sites — anywhere you can acceptably include a link to your site.

Consider submitting your site to online directories and local listing sites.

LINKS TO YOUR WEBSITE

LINKS TO YOUR WEBSITE

In the simplest terms, search engines view a link to your web site like a vote: If another site links to yours, it must think your site is valuable. Each link to your site contributes a little bit of value in the search engine's algorithm, which can help boost your site's ranking in search results.

Now, they may be robots, but search engines do know the difference between real links and links created simply to make another site look good. (In other words, it does not pay to ask your friend to fill his web page with dozens of links to your site.) Search engines also keep a virtual eye on the relevance of the links: Does the linking site have a common theme with yours? Is it a popular site itself? Quality links make a difference.

Legitimate links to your site can also help boost traffic, for the simple reason that more potential customers are exposed to your site.

So how can you get more links to your site?

Improve Awarness

Spread the word.

Announce your site to everyone you know. Then encourage your friends to tell their friends!

Word-of-mouth advertising is free. Even better, it usually comes from trusted sources. Let your friends, family, and offline customers know how to find your business online, then encourage them to tell people they know who may also be interested in your products and services.

Turn Visitor Into Customers

Display your contact information.

You built your business web site to connect with prospective and current customers — now make sure they can find you!

Make a great first impression.

You don't need to be a terrific writer to make a big impact. Start with your home page.

When prospective customers visit, they're usually not planning to stick around — which means you don't have much time to make a great impression. Someone who knows nothing about your business should understand what you offer within a few seconds of arriving at your site.

Explain briefly what your business is about: What makes your business unique, and why are you the best at what you do? Don't try to cram all of your business information on one page. Your goal is to pique your visitors' interest and encourage them to explore the rest of your site.

Help search engines find and rank your site.

• Optimize for Search Engines

  Help search engines find and rank your site.

Submit your site.

After you publish, make sure search engines know you're ready for visitors.

Eliminate orphan pages.

Make sure your web pages are linked together. Search engines review your site by following links from your home page, through all of your subpages — and they may exclude orphan pages, or pages that are not connected to your home page in some way.

Use meaningful titles.

Help search engines — and visitors — understand the purpose of each page.

Submit your website to search engine

Within how many hours you can re-submit your website from the previous submission?

It is 48 hours or within 2 days everytime you resubmit your website.

Search Engine Optimization Journal

Welcome to Search Engine Optimization Journal

This is my journey in SEO & Internet Marketing that I would like to share to you ...

I hope it might be of information to have them online ...