FACEBOOK GROUPS vs FAN PAGE

1. Unlike groups, fan pages are visible to unregistered people and are thus indexed
   
2. Unlike pages, groups allow to send out "bulk invite" (you can easily invite all your friends to join the group while with pages you will be forced to drop some invites manually). Groups are thus better for viral marketing, meaning that any group member can also send bulk invites to the friends of his.
3. Fan Pages allow messages to be sent to the group and they show up as a tiny link or "Update" in the upper right-hand corner of your Facebook Home Page.
   
4. Group Pages allow admin to send a message to your Facebook Inbox.
5. If you are relying on Facebook to be the image of a business for your web presence then that is your first problem. Facebook Groups and Fan pages should be for Facebook
   
6. So, to close, both Groups and Pages are grand, Facebook is grand, but Groups, in terms of marketing tools, are simply far superior for viral and niche marketing. Fan Pages tend to be just that. Ask yourself: If you, say, owned a gym, do you want people to be a "fan" of your gym or do you want them to "join."
7. I thought this was a good suggestion, as I want to create events for my Page and alert all my fans to it. However, when you message everyone in your fan list, that message goes into their Inbox, in the Updates section, which I didn't even know existed until today. Most people probably never see messages that end up there, which means fans don't know you've sent them a message about an Event. I'm having trouble getting around this limitation of Pages.
8. Pages is that you can not message or send event updates to your audience through their inbox.The message goes through their "update" folder which no one uses.
   
9. Facebook Groups allow you to have group structure with group officers and admins and stuff, in order to regulate and facilitate discussion.
10. Facebook Pages are a promote a business, band, shop and so on...
11. Facebook groups are to promote a common interest.
12. Groups have links to related groups, which I think is a great tool. It has the potential to pull in people with a common interest, which is highly useful when you're trying to promote, say, a blog or product.
13. Once your group has stopped growing you can convert it to a Page
14. In Groups you can only mail up to 5000.