LINKS TO YOUR WEBSITE
In the simplest terms, search engines view a link to your web site like a vote: If another site links to yours, it must think your site is valuable. Each link to your site contributes a little bit of value in the search engine's algorithm, which can help boost your site's ranking in search results.
Now, they may be robots, but search engines do know the difference between real links and links created simply to make another site look good. (In other words, it does not pay to ask your friend to fill his web page with dozens of links to your site.) Search engines also keep a virtual eye on the relevance of the links: Does the linking site have a common theme with yours? Is it a popular site itself? Quality links make a difference.
Legitimate links to your site can also help boost traffic, for the simple reason that more potential customers are exposed to your site.
So how can you get more links to your site?
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