How long should you have to wait to see some returns on your search engine optimization efforts?
The answer depends on a variety of factors.
The bottom line is this: search engine optimization is not about instant results. You can't expect a top ten ranking over night. Like anything else worth doing, search engine optimization takes patience and hard work and more patience.
You should expect to see improvements for six to nine months, as the changes to your site are added throughout the databases that drive the major search engines.
If your site has already been on the Web for some time, and is already listed in all of the major directories, the improvement will begin within 4-6 weeks or less.
If you don't know who your target audience is, then you need to find out one way or another. Look for studies online that might provide demographic information, and visit other sites, communities, or forums where your target audience might hang out and listen to what they discuss. This information will be crucial to your resulting website design, keyword research, and copywriting.
Create compelling content that distinguishes your site from the pack.
The search engines can't fill out forms, can't search your site, can't read JavaScript links and menus, and can't interpret graphics and Flash.
This doesn't mean that you can't use these things on your site; you most certainly can! However, you do need to provide alternate means of navigating your site as necessary.
The search engines need to read keyword-rich copy on your pages so they can understand how to classify your site. Simply sticking keyword phrases at the top of the page.
How and where to place relevant keyword phrases on their Web sites so that they make sense to users and gain high rankings in the major search engines.
The answer depends on a variety of factors.
The bottom line is this: search engine optimization is not about instant results. You can't expect a top ten ranking over night. Like anything else worth doing, search engine optimization takes patience and hard work and more patience.
You should expect to see improvements for six to nine months, as the changes to your site are added throughout the databases that drive the major search engines.
If your site has already been on the Web for some time, and is already listed in all of the major directories, the improvement will begin within 4-6 weeks or less.
If you don't know who your target audience is, then you need to find out one way or another. Look for studies online that might provide demographic information, and visit other sites, communities, or forums where your target audience might hang out and listen to what they discuss. This information will be crucial to your resulting website design, keyword research, and copywriting.
Create compelling content that distinguishes your site from the pack.
The search engines can't fill out forms, can't search your site, can't read JavaScript links and menus, and can't interpret graphics and Flash.
This doesn't mean that you can't use these things on your site; you most certainly can! However, you do need to provide alternate means of navigating your site as necessary.
The search engines need to read keyword-rich copy on your pages so they can understand how to classify your site. Simply sticking keyword phrases at the top of the page.
How and where to place relevant keyword phrases on their Web sites so that they make sense to users and gain high rankings in the major search engines.
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