Sunday, April 11, 2010

Turn Visitor Into Customers

Display your contact information.

You built your business web site to connect with prospective and current customers — now make sure they can find you!

Make a great first impression.

You don't need to be a terrific writer to make a big impact. Start with your home page.

When prospective customers visit, they're usually not planning to stick around — which means you don't have much time to make a great impression. Someone who knows nothing about your business should understand what you offer within a few seconds of arriving at your site.

Explain briefly what your business is about: What makes your business unique, and why are you the best at what you do? Don't try to cram all of your business information on one page. Your goal is to pique your visitors' interest and encourage them to explore the rest of your site.




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