FACEBOOK GROUPS vs FAN PAGE

1. Unlike groups, fan pages are visible to unregistered people and are thus indexed
   
2. Unlike pages, groups allow to send out "bulk invite" (you can easily invite all your friends to join the group while with pages you will be forced to drop some invites manually). Groups are thus better for viral marketing, meaning that any group member can also send bulk invites to the friends of his.
3. Fan Pages allow messages to be sent to the group and they show up as a tiny link or "Update" in the upper right-hand corner of your Facebook Home Page.
   
4. Group Pages allow admin to send a message to your Facebook Inbox.
5. If you are relying on Facebook to be the image of a business for your web presence then that is your first problem. Facebook Groups and Fan pages should be for Facebook
   
6. So, to close, both Groups and Pages are grand, Facebook is grand, but Groups, in terms of marketing tools, are simply far superior for viral and niche marketing. Fan Pages tend to be just that. Ask yourself: If you, say, owned a gym, do you want people to be a "fan" of your gym or do you want them to "join."
7. I thought this was a good suggestion, as I want to create events for my Page and alert all my fans to it. However, when you message everyone in your fan list, that message goes into their Inbox, in the Updates section, which I didn't even know existed until today. Most people probably never see messages that end up there, which means fans don't know you've sent them a message about an Event. I'm having trouble getting around this limitation of Pages.
8. Pages is that you can not message or send event updates to your audience through their inbox.The message goes through their "update" folder which no one uses.
   
9. Facebook Groups allow you to have group structure with group officers and admins and stuff, in order to regulate and facilitate discussion.
10. Facebook Pages are a promote a business, band, shop and so on...
11. Facebook groups are to promote a common interest.
12. Groups have links to related groups, which I think is a great tool. It has the potential to pull in people with a common interest, which is highly useful when you're trying to promote, say, a blog or product.
13. Once your group has stopped growing you can convert it to a Page
14. In Groups you can only mail up to 5000.

HOW MANY LINKS PER PAGE

How many links per page?

There is a recommendation from a SEO to give it around 100 links per page. Keep the links on a given page to a reasonable number to fewer than 100.

What if you ignore that guidance?

KEY WORDS

KEY WORDS

For the best results, we recommend testing keywords you think prospective customers might use to find you. But be specific: If your business specializes in auto detailing, don't just test the word cars try keywords interested visitors might use, like auto detailing san francisco. Does your site place well in results for that phrase?

Very broad search terms are not likely to give positive results. There's simply too much competition for general keywords, like shoes or cars. Spend some time thinking about words important to your business. If you're not sure, ask your friends and family, review your competitors' web sites, or think about your own searches. If you were looking to buy a green satin baby blanket, would you search for baby?

You can test as many keywords as you like: Just click the Change keywords link to reveal the keywords field again, enter your new term, then click Search.

HOW TO GET LINK FROM OTHER SITES

Quality links from other web sites to yours can mean not only more customers but also better standing in search results — so you'll want to do what you can to get other great sites to link to yours!

The easiest way to generate links to your site? Ask! Send a friendly letter to trusted consumer groups like your Chamber of Commerce, or offer to exchange links with a complementary business. (If you run a hotel, for example, you might exchange links with the owner of a local car-rental agency.) Talk with reviewers, or post your own reviews or advice on online bulletin boards and other sites — anywhere you can acceptably include a link to your site.

Consider submitting your site to online directories and local listing sites.

LINKS TO YOUR WEBSITE

LINKS TO YOUR WEBSITE

In the simplest terms, search engines view a link to your web site like a vote: If another site links to yours, it must think your site is valuable. Each link to your site contributes a little bit of value in the search engine's algorithm, which can help boost your site's ranking in search results.

Now, they may be robots, but search engines do know the difference between real links and links created simply to make another site look good. (In other words, it does not pay to ask your friend to fill his web page with dozens of links to your site.) Search engines also keep a virtual eye on the relevance of the links: Does the linking site have a common theme with yours? Is it a popular site itself? Quality links make a difference.

Legitimate links to your site can also help boost traffic, for the simple reason that more potential customers are exposed to your site.

So how can you get more links to your site?

Improve Awarness

Spread the word.

Announce your site to everyone you know. Then encourage your friends to tell their friends!

Word-of-mouth advertising is free. Even better, it usually comes from trusted sources. Let your friends, family, and offline customers know how to find your business online, then encourage them to tell people they know who may also be interested in your products and services.

Turn Visitor Into Customers

Display your contact information.

You built your business web site to connect with prospective and current customers — now make sure they can find you!

Make a great first impression.

You don't need to be a terrific writer to make a big impact. Start with your home page.

When prospective customers visit, they're usually not planning to stick around — which means you don't have much time to make a great impression. Someone who knows nothing about your business should understand what you offer within a few seconds of arriving at your site.

Explain briefly what your business is about: What makes your business unique, and why are you the best at what you do? Don't try to cram all of your business information on one page. Your goal is to pique your visitors' interest and encourage them to explore the rest of your site.

Help search engines find and rank your site.

• Optimize for Search Engines

  Help search engines find and rank your site.

Submit your site.

After you publish, make sure search engines know you're ready for visitors.

Eliminate orphan pages.

Make sure your web pages are linked together. Search engines review your site by following links from your home page, through all of your subpages — and they may exclude orphan pages, or pages that are not connected to your home page in some way.

Use meaningful titles.

Help search engines — and visitors — understand the purpose of each page.

Submit your website to search engine

Within how many hours you can re-submit your website from the previous submission?

It is 48 hours or within 2 days everytime you resubmit your website.