GOOGLE BOUNCH RATE - WHAT DOES IT MEAN?

GOOGLE BOUNCE RATE

Bounce rate is the % of visitors who enter your site on a page, don't navigate to any other pages, then leave.

what does "bounce rate" mean? Is a high bounce rate good or bad? What is an average rate, or the rate at which you should start being concerned?

The Bounce Rate for a single page is the number of visitors who enter the site at a page and leave within the specified timeout period without viewing another page, divided by the total number of visitors who entered the site at that page. In contrast, the Bounce Rate for a web site is the number of web site visitors who visit only a single page of a web site per session divided by the total number of web site visits.

 

Bounce rates can be used to help determine the effectiveness or performance of an entry page. An entry page with a low bounce rate means that the page effectively causes visitors to view more pages and continue on deeper into the web site.

Google.com analytics specialist Avinash Kaushik has stated:

"It is really hard to get a bounce rate under 20%, anything over 35% is cause for concern, 50% (above) is worrying."

This measure however needs to be interpreted relative to a website's objective. On an ecommerce site, where the sole aim may be to sell products online, the bounce rate is a primary concern and useful measurement. Information sources and sites which drive the customer to make contact via email or phone may see much higher bounce rates. This may not be a bad thing as they are only viewing one page of the site (but contacting the company).

 

While bounce rate is a useful tool for e-commerce sites, it is of more questionable value for sites such as news and information, where many visitors go to scan headlines and conduct research, and can find what they want immediately on the entry page. Indeed, for any kind of informational site, sophisticated users are likely to bookmark a page within the site, which then becomes their personal entry page, check it (e.g., for sports scores, the price of pork bellies, etc.), then bounce right off. The page will have done its job, but might still have a bounce rate above 80%, bringing up the average for the whole site. For such sites, metrics such as returning visitors vs. new visitors might be more informative and should be used to understand the overall picture better.

Search Engine Optimization Keyword Tracker

Every SEO successful campaign lies in an effective keyword research. Use the Google Keyword Suggestion Tool because first it is free and the data is from Google and second the integrity of the data is very high and of good quality.

 

Free version: https://adwords.google.com/select/KeywordToolExternal

Free version: http://www.keyworddiscovery.com/search.html

Free version: http://freekeywords.wordtracker.com/

Facebook URL/address that easy to remember

How do you make such short URL address like http://www.facebook.com/myfullname.

It is easy to remember right? 

To change your URL for a band page, http://www.facebook.com/username


How do I post my facebook URL address to my own website?

Go to "create profile badge" on your wall tab on the bootom left ... you can make a badge from that link

GOOGLE PRODUCTS

GOOGLE PRODUCTS

 

Local business listing from Google, it shouldn't take more than 12 hours to get on the local business listing.

 

I did mistake when inputing phone number to Google listing, what I did, I simply delete the whole application after log in to my Google place account and I started it all over again, make it that simple! This is only my suggestion when incorrect phone number is coming up with the wrong phone number

 

Then next of Google products … Google Base is a place where you can add all types of information that we'll host and make searchable online. Based on the relevance of your items, they may also be included in the main Google search index and other Google products such as Google Maps … that's what it says in Google Base info from Google itself

Google's YouTube boost display Advertisers

You Tube, the most popular US video-sharing site, got more companies to place siplay advertisements, Google the owner of the largest web search engine. YouTube gives advertisers is massive audience.  When the times are tough they focus more on advertising, which generates direct sales, but when things are improving they also want to get their brand name out there which helps advertisers target. Last year it bought Teracent to help advertisers target users. YouTube closetst rival, Hulu, owners include Walt Disney Co., NBC Universal and News Corp.

 

Hulu.com is a free online video service that offers hit TV shows including Family Guy, 30 Rock, and the Daily Show with Jon Stewart, etc. Hulu is a website offering commercial-supported streaming video of TV shows and movies from NBC, Fox, ABC, and many other networks and studios. Hulu brings together a large selection of videos from more than 130 content providers, including FOX, NBC Universal, MGM, Sony Pictures Television, Wa. Hulu has been a phenomenal success in the U.S., bringing together the television content from various networks and delivering it on the Web in style.

How to Submit an .XML site Map

How to Submit an .XML site Map

You can let the search engines know about your sitemap through the Robots.txt file with this simple command. Just add this command to the robots.txt file replacing the sitemap_location with the actual URL to the sitemap. (Ex:- http://www.yoursite.com/sitemap.xml)

Sitemap: <sitemap_location>

You can add more sietmaps through the Robots.txt file using the command.

Sitemap: <sitemap1_location>
Sitemap: <sitemap2_location>

So essentially, having a sitemap on your website is good, since it will help you get all the pages on your website get indexed on the search engines.Make sure that you follow the right formats and the right procedures in setting it up.

SITE MAP XML vs SITE MAP HTML

Site Map XMl is for search engine purpose to improve search engine optimization of a site by making sure that all the pages can be found.

Site Map HTML is for site visitors to see the comprehensive whole site in a page.

Both can be used at the same time.

There are a lot of free sitemap generators available on the internet today.

If you are on Wordpress blogs, there is a wonderful plugin that will create sitemaps automatically once when you publish a new article.

Search Engine Optimization Result

How long should you have to wait to see some returns on your search engine optimization efforts?

The answer depends on a variety of factors.

The bottom line is this: search engine optimization is not about instant results. You can't expect a top ten ranking over night. Like anything else worth doing, search engine optimization takes patience and hard work and more patience.

You should expect to see improvements for six to nine months, as the changes to your site are added throughout the databases that drive the major search engines.

If your site has already been on the Web for some time, and is already listed in all of the major directories, the improvement will begin  within 4-6 weeks or less.

If you don't know who your target audience is, then you need to find out one way or another. Look for studies online that might provide demographic information, and visit other sites, communities, or forums where your target audience might hang out and listen to what they discuss. This information will be crucial to your resulting website design, keyword research, and copywriting.

Create compelling content that distinguishes your site from the pack.

The search engines can't fill out forms, can't search your site, can't read JavaScript links and menus, and can't interpret graphics and Flash.

This doesn't mean that you can't use these things on your site; you most certainly can! However, you do need to provide alternate means of navigating your site as necessary.

The search engines need to read keyword-rich copy on your pages so they can understand how to classify your site. Simply sticking keyword phrases at the top of the page.

How and where to place relevant keyword phrases on their Web sites so that they make sense to users and gain high rankings in the major search engines.