Whats the difference between http://www.mysite.com and http://mysite.com?

www is just an archaic remain from the beginning of the World Wide Web. There is no need to use it.

The down side of the 2 options is a mixture of backlinks some to www. some without, will be treated by search engines as 2 separate entities, splitting the search rank juice. You want to consistently use the same form.

Some hosting services have simple checkbox configuration options to redirect to one or the other, or to allow either untouched. It is actually quite rare for a server not to redirect.

Sometimes an address on a business card less the http, is more clearly a web address when it starts www.mysite.com

Many people will say no difference between http://www.mysite.com or http://mysite.com but according to search engines it's two different urls. And it has two different google pr. For this reason it's important to use 1 stable url and get links in such way.

Try the following in your .htaccess

RewriteEngine On
RewriteCond %{HTTP_HOST} ^domain.com$
RewriteRule ^(.*)$ http://www.domain.com/$1 [R=permanent]
RewriteRule ^/index.html$ http://www.domain.com [R=permanent, L]

• The first rule should redirect every request for domain.com/file.ext to www.domain.com/file.ext
• The second redirects /index.html, with or without www, to www.domain.com

• Google updates backlinks ever few weeks (there is really no set schedule). Your backlinks are simply being read by google as <b>www</b>.domain.com, not domain.com (which is good).

LINKS WITH EDU OR GOV

What is the strategy behind using .edu links? I am not sure that I understand their value. EDU and GOV links are only useful because they come from trusted domains. Google values them more than .coms, .nets, etc.

 

.edu = portal related with education

.gov = portal related with government

 

Where to find those website? 

 

Go to scholarship forums, tons of edu website there.

Add Share Button To Webpage

How do I add a "Share on Facebook" button to a webpage

Facebook helps you connect and share
with the people in your life. The share button is the easiest way to
allow your content to be shared on Facebook. 

http://www.facebook.com/facebook-widgets/share.php

It easily allows your blog to be shared. The button also provides a current count of how many times your story are shared.

Robots.txt

• How to use your robots.txt file for excluding pages and directories from your site that you might not want indexed, such as the cgi-bin folder.
  

Facebook PPC Optimization by Keywords

You can target users based on keywords that are found in:

• Likes & Interests portion of their profiles.
  

When you choose to target an ad to certain Likes & Interests, the ad will be shown to users who have included any of those terms in the "Personal Info" section of their profile.

This includes sections like

• Interests
  
• Activities
  
• Favorite Music
  
• Favorite Movies, etc.
  

Ads may also be targeted users who are connected to Groups or Pages with names using that term. Users won't be shown the ad because they search for the term, or as a result of other site activity.

Domain name with dash or without dash

Do you have a domain dash dilema?

1. Domain name with dash or without dash are equal for SEO
   
2. less 'memorable' & 'brandable
3. names with dashes looks unprofessional
4. Domains with more than one hypne can look spammy

GOOGLE BOUNCH RATE - WHAT DOES IT MEAN?

GOOGLE BOUNCE RATE

Bounce rate is the % of visitors who enter your site on a page, don't navigate to any other pages, then leave.

what does "bounce rate" mean? Is a high bounce rate good or bad? What is an average rate, or the rate at which you should start being concerned?

The Bounce Rate for a single page is the number of visitors who enter the site at a page and leave within the specified timeout period without viewing another page, divided by the total number of visitors who entered the site at that page. In contrast, the Bounce Rate for a web site is the number of web site visitors who visit only a single page of a web site per session divided by the total number of web site visits.

 

Bounce rates can be used to help determine the effectiveness or performance of an entry page. An entry page with a low bounce rate means that the page effectively causes visitors to view more pages and continue on deeper into the web site.

Google.com analytics specialist Avinash Kaushik has stated:

"It is really hard to get a bounce rate under 20%, anything over 35% is cause for concern, 50% (above) is worrying."

This measure however needs to be interpreted relative to a website's objective. On an ecommerce site, where the sole aim may be to sell products online, the bounce rate is a primary concern and useful measurement. Information sources and sites which drive the customer to make contact via email or phone may see much higher bounce rates. This may not be a bad thing as they are only viewing one page of the site (but contacting the company).

 

While bounce rate is a useful tool for e-commerce sites, it is of more questionable value for sites such as news and information, where many visitors go to scan headlines and conduct research, and can find what they want immediately on the entry page. Indeed, for any kind of informational site, sophisticated users are likely to bookmark a page within the site, which then becomes their personal entry page, check it (e.g., for sports scores, the price of pork bellies, etc.), then bounce right off. The page will have done its job, but might still have a bounce rate above 80%, bringing up the average for the whole site. For such sites, metrics such as returning visitors vs. new visitors might be more informative and should be used to understand the overall picture better.